The adoption of a mentality and way of life that seeks to exclude - as far as possible - all forms of exploitation and cruelty toward non – human animals whether it is for food, clothing or any other purpose. To serve this objective, we are also dedicated to the promotion of animal – free alternatives and the immediate or gradual transition to a plant – based diet.
• to put an end to animal exploitation
• to cultivate respect for every living being
• to encourage the transition to a plant – based diet
• to educate and inform the public about the benefits of veganism for human health, non – human animals and the environment
• to live by the quote "All lives are precious"